Privacy policy

Last Updated: April 2026

This Privacy Policy describes how Frø (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, or make a purchase from eatfro.com (the “Site”).

1. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

a. Information You Provide Directly

We collect personal information that you voluntarily provide, including:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by third-party providers)

  • Any information submitted through forms, subscriptions, or customer support inquiries

b. Information Collected Automatically

When you access the Site, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device information

  • Time zone

  • Pages viewed, links clicked, and browsing behavior

This information is collected using cookies, log files, web beacons, tags, and pixels.

c. Order Information

When you make or attempt to make a purchase, we collect:

  • Order details

  • Purchase history

  • Transaction data

2. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To process and fulfill orders, including shipping and payment processing

  • To communicate with you regarding orders, inquiries, and customer service

  • To provide marketing and promotional communications (where permitted by law)

  • To improve and optimize our Site and customer experience

  • To screen for potential fraud, risk, or illegal activity

  • To comply with legal obligations

3. Sharing Your Personal Information

We may share your personal information with third parties to help us operate our business, including:

  • E-commerce platform providers (e.g., Shopify)

  • Payment processors (e.g., Stripe, PayPal)

  • Shipping and logistics partners

  • Marketing and analytics providers

We may also disclose your information:

  • To comply with applicable laws and regulations

  • To respond to lawful requests (such as subpoenas or court orders)

  • To protect our rights, property, and safety

We do not sell your personal information.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enable core site functionality

  • Analyze site usage and performance

  • Personalize your experience

  • Deliver relevant advertising

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

5. Behavioral Advertising

We may use your personal information to provide targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out of targeted advertising through:

  • Digital Advertising Alliance: http://optout.aboutads.info/

  • Network Advertising Initiative: http://optout.networkadvertising.org/

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for recordkeeping, legal, accounting, or reporting requirements, unless and until you request deletion.

7. Your Rights

Depending on your location, you may have the following rights:

  • The right to access personal information we hold about you

  • The right to request correction or deletion

  • The right to object to or restrict processing

  • The right to data portability

  • The right to opt out of marketing communications

To exercise your rights, please contact us at hej@eatfro.com


8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Request disclosure of the categories and specific pieces of personal information we collect

  • Request deletion of your personal information

  • Opt out of the sale or sharing of personal information

We do not sell personal information.

To submit a request, contact us at hej@eatfro.com

GDPR (For European Visitors)

If you are located in the European Economic Area (EEA), we process your personal information under the following legal bases:

  • Your consent

  • The performance of a contract

  • Compliance with legal obligations

  • Our legitimate business interests

You have the right to lodge a complaint with your local data protection authority.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure.

11. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. The updated version will be posted on this page with a revised “Last Updated” date.

13. Contact Us

For more information about our privacy practices, or if you have questions, please contact us at hej@eatfro.com.